Creative Director / Art Director 

  • Fifteen+ years experienced Creative Director with MFA in Design and Technology from Parsons.

  • Track record of creating memorable and effective work across all media and emerging platforms that cement emotional bonds between brands and consumers. 

  • Solves real business problems by creating breakthrough work and collaborating with teams and partners.

Professional EXPERIENCE

BBDO, New York, NY
2021 – 2023
SVP CREATIVE DIRECTOR (Permalance)

Clients included: BOTOX COSMETIC (Allergan) AT&T, ShopRunner, J&J

  • Repositioned the Botox brand globally with new communication, strategy, and $300MM media spend.  

  • Lead global integrated creative for BOTOX COSMETIC, including:

    • 47 TVC and OLV Spots     

    • Social Content for Facebook, Instagram, TikTok

    • Website refresh

    • Digital Marketing assets

    • Print

    • In-office activations

    • Open casting sweepstakes resulted in 20.000 submissions and xxx impressions

  • Created integrated campaigns, product initiatives and managed creative teams across all brand platforms for AT&T, J&J, and ShopRunner.

SVP CREATIVE DIRECTOR, FREELANCER New York, NY, and Brazil
2019 – Present

Agencies: Real Chemistry, W20, Terri and Sandy, FCB, HumanCare HC among others

PUBLICIS, New York, NY
2003 – 2019 
VICE PRESIDENT CREATIVE DIRECTOR  

Clients included Consumer Product Goods (CPG), Financial Services, Healthcare, Pharmaceuticals: P&G (Tampax, Dawn, Cascade, Swiffer, Crest, and Oral B), Citibank, Fluzone, Revlon, L’Oréal, Lancôme, Herbal Essences, Aussie, Sleepy’s, Outback, Revlon, Wendy’s, Dawn, U.S. Bank, Eliquis, and Abbvie.

  • Led integrated campaigns and managed creative teams across all brand platforms: TV, print, digital, social, and activations.

    • Grew a PR/Digital initiative into a national advertising platform for Swiffer

    • Developed Dawn Saves Wildlife award-winning integrated campaign   

    • Created award-winning campaign for Crest Whitestrips

    • Created an in-house production company and developed innovative processes for Swiffer in response to client’s budget constraints  

  • Led and participated in multiple new business pitches, including Outback, Sleepy’s, U.S. Bank, and Eliquis, a joint venture between Pfizer and Bristol-Myers,

  • Launched Eliquis with $250MM media spend, exceeding business projections of $1 billion a year

  • Re-branded and relaunched Herbal Essences in the US and Canada, and Western Europe

  • Re-branded Outback and developed relaunching Global campaign 

GOTHAM, INC., New York, NY
2000 – 2003
ART DIRECTOR

  • Developed international campaigns for Maybelline NY featuring Adriana Lima, Errin Wasson, Josie Maran, Ziyi Zhang, and Kristin Davis

Start-up Ventures:

  • Created, designed, and developed app for tracking and providing financial support to NYC Street Artists, allowing fans and artists to connect

Pro-Bono Work

  • Established strategy and visual identity to launch NGO, Survivor Justice Center

  • Launched B2B fundraising campaigns to increase sponsorships

  • Created, directed, and shot a short-form film targeted to sponsors to illustrate the impact sexual abuse had on victims and how seeking justice was an integral part of the healing process  

EDUCATION

  • Parsons School of Design, New York, NY, MFA in Design and Technology

  • School of Visual Arts, New York

  • Federal University of Minas Gerais, Brazil, BA in Social Communications, Minor in Advertising

SKILLS

  • Soft skills: Interpersonal skills, communication, leadership, management, research, and analysis

  • Hard skills: design, prototyping, branding, concept development, creative direction

CITIZENSHIP AND LANGUAGES

  • Triple citizenship: US, EU, and Brazil

Awards and Mentions

  • Cannes Lions, ADC, Lürzer’s Archive, Effie, Webby