Swiffer
We were challenged to make a 15-year-old cleaning product exciting again. So we wondered: What would happen
if we went coast to coast, dropping big green boxes of Swiffer products on people's doorsteps?
Would folks who've never tried it let us sweep into their homes and share their dust with the whole world?
Let's put it this way. Sales sky-rocketed. Social media expanded. A brand was reborn.
Case Study
TV Commercials
Promotional Engagement
We traveled around the country delivering Swiffer Green Box to families in need. I've always wanted to help make a difference in people's lives. Now I can say that I have. Click on the interactive map to see where we’ve been.